Greaves Cotton announced a partnership with Chara Technologies to revolutionize the electric mobility landscape by leveraging Chara's cutting-edge technology to manufacture synchronous reluctance motors and controllers. As part of this collaboration, these motors and controllers will be exclusively manufactured by Greaves and assembled at its state of-the-art facility in Shendra, Aurangabad, catering to both automotive and non-automotive applications, including L5 three-wheelers, golf carts, and four-wheelers. The strategic partnership aims to combine Chara's expertise in motor systems with Greaves' scale in R&D and manufacturing.

Chara's distinctive synchronous reluctance motors and controllers use rare-earth-free magnets, which maximize energy efficiency by eliminating electromagnetic losses, while also de-risking the supply chain by replacing hard-to-source minerals. Eliminating the rare-earth magnets from within these components is expected to offer energy savings of up to 50% and reduce CO2 emission by 30% owing to the use of sustainable raw materials within them. The partnership will enable Greaves Cotton Ltd. to harness this technology and design bespoke electric prime mover solutions for OEMs in the EV ecosystem in India.